The Agenda



  • A Different Agenda came to life in 2011 when Moin Khan embarked on his solo motorcycle journey

    from San Francisco, California to Lahore, Pakistan. At the height of the Afghan war, Moin, a student at San Francisco state university, felt the world media was unfairly depicting Pakistan and wanted to educate people on what Pakistanis were really about- some of the most friendly, hospitable people on the planet. He began working 70+ hours a week to save up as much as he could. In July 2011, on the day he left the Golden Gate Bridge in San Francisco, Moin had on him a single back-pack, no hotel reservations, no GPS, and no paper maps. The idea was to meet and speak to as many people as possible along the way and to show them a side of Pakistan that the news never did.

    Watch Moin’s Journey

  • ADA Story - A Different Agenda
  • Over the years, ADA evolved into an adventure company, but its spirit remained the same.

    At its heart, the project was about making people see the incomparable beauty and hospitality of Pakistan and in 2013, Moin’s continuous explorations of Pakistan’s terrain led him to inviting motorcyclists from California to tour his country. Today, ADA is a full adventure company taking all kinds of expeditions to different base camps in Pakistan’s breathtaking Himalayas, 6000+ meter summits, from water sports to yoga retreats to anything you can pitch or imagine. We do things differently at ADA and we believe that true adventure is all about staying off the beaten track. On those roads and among those people, far from curated tourist destinations, is where the real magic happens.

  • ADA Evolved - A Different Agenda



  • As a rule, we don’t spend any money on extravagant marketing campaigns like most other tour operators.

    As a family owned adventure company, we believe in word-of-mouth marketing. We believe in making friends; happy customers who get us more business through good old fashioned conversations when they’re back home. We also offer money-back guarantees if you feel there was something lacking from our end. Just write to us and rest assured we’ll go the extra mile to take care of you. After all, what else are friends for?.

  • Why ADA? - A Different Agenda
  • We do believe in keeping things hassle-free and easy,

    so once you land in Pakistan there’s absolutely no logistics you need to worry about. From transport to food, you’re sorted. Just remember to bring along your best sense of humour and a thirst for real adventure.

  • ADA Real Adventure - A Different Agenda

Responsible Travel


  • We reject unethical tourism in all its forms,

    and observe a strict “leave only your footprints” behind policy for all our tours. We also believe in supporting local communities where we run our tours and hire only local guides. At ADA, they are trained and paid double of what they would otherwise make. We pride ourselves in donating to local schools and to select non-profit organisations who do amazing work on the ground. Supporting local vendors wherever we go is one of our top tour priorities, and gives you the chance to meet wonderful people you wouldn’t otherwise get the chance to know. It makes for a far more authentic experience, and you get to tell the best stories when you’re home.

  • ADA Evolved - A Different Agenda



  • A Different Agenda is as platform to exhibit Pakistan in a positive light,

    showcasing the country’s beautiful landscape on the many adventures provided but also focusing on the beautiful people who inhabits this magnificent land. ADA has taken initiatives over the years to organize charity events to give back to the community’s most vulnerable populations. In 2013, ADA decided to raise the bar and invest in a long term cause. A school was established in a neighborhood on the outskirts of Lahore to provide education to girls who otherwise had no access to a learning center. AJK school system is funded by our tours and donations from our goodwill ambassadors.

  • ADA Cares - A Different Agenda
  • We are working on music and language based education programs in schools and colleges

    in various villages across Gilgit Baltistan. Our first program started with the children at the local school in a village called Ghulkin where the children along with our friend and long term collaborator Jimmy Khan worked on a collaborative song in their regional language Wakhi – A language declared endangered by UNESCO with less than fifty thousand speakers of Wakhi remaining in the world.

    Each day is spent rehearsing and exchanging ideas, arranging musical sections for all involved and finally recording the song. This provides an opportunity to the children to understand song-writing, musical structure, arrangement and recording; the spirit of collaboration and teamwork and most importantly the sheer joy of playing music with their friends. Our first music video from 2021 with Nasir Khusrow academy in Ghulkin Hunza, titled ‘Ishq e dem Jahon’ will be released soon.

  • We Are Working On Music And Language Based Education Programs In Schools And Colleges - A Different Agenda