A Different Agenda came to life in 2011 when Moin Khan embarked on his solo motorcycle journey

from San Francisco, California to Lahore, Pakistan. At the height of the Afghan war, Moin, a student at San Francisco state university, felt the world media was unfairly depicting Pakistan and wanted to educate people on what Pakistanis were really about- some of the most friendly, hospitable people on the planet. He began working 70+ hours a week to save up as much as he could. In July 2011, on the day he left the Golden Gate Bridge in San Francisco, Moin had on him a single back-pack, no hotel reservations, no GPS, and no paper maps. The idea was to meet and speak to as many people as possible along the way and to show them a side of Pakistan that the news never did.

Watch Moin’s Journey

Over the years, ADA evolved into an adventure company, but its spirit remained the same.

At its heart, the project was about making people see the incomparable beauty and hospitality of Pakistan and in 2013, Moin’s continuous explorations of Pakistan’s terrain led him to inviting motorcyclists from California to tour his country. Today, ADA is a full adventure company taking all kinds of expeditions to different base camps in Pakistan’s breathtaking Himalayas, 6000+ meter summits, from water sports to yoga retreats to anything you can pitch or imagine. We do things differently at ADA and we believe that true adventure is all about staying off the beaten track. On those roads and among those people, far from curated tourist destinations, is where the real magic happens.